It’s not true, Louis Philippe is not a luxury brand. Actually, the brand falls in the middle to affordable range. They are usually available to a large audience and are priced at an affordable price. There is a distinction in the quality of the materials that is used for Louis Philippe products compared to high-end brands.

The Louis Philippe Story

Lois Philippe was established in 1989, and established itself as a top Indian menswear brand that is owned by the Aditya Birla Fashion and Retail group. The name of the brand comes from the King of France, Louis Philippe, to represent elegance and style. The main goal of LP is formal and semi-formal clothes like pants, suits, shirts and other accessories. In the past, LP has expanded across India and across the world to provide the widest selection of casual wear, office clothes as well as footwear and accessories. The slogan is “The Upper Crest,” and the target market is professionals who appreciate refined attire and contemporary tailoring, but don’t wish to shell out the extravagant cost.

Why do People Think Louis Philippe is a Luxury Brand?

Aditya Birla Fashion and Retail Group has a number of clothing brands and have differentiated themselves by displaying distinct characteristics. There are some things that make Louis Philippe above other brands that provide a luxurious appeal.

• Beautiful European Images: The brand name is derived from French monarch, King Louis Philippe, which gives the brand a royal feel and an elegant look.
• High-Quality Fabrics and Tailoring The brand is renowned for its high-quality materials, sharp cut and well-crafted details that are comparable to top international brands.
• High-end Store Experience Exclusive outlets from top brands and chic interiors create a elegant shopping environments that feel extravagant.

These are just a few of the aspects that make Louis Philippe the appearance of an upscale brand. People who have been to or worn LP clothing can recognize this by the name and the tag.