It’s not true. Adidas isn’t a luxury brand and it is a favorite among consumers who seek out fashionable and performance-driven goods at a low-cost price as opposed to luxury brands. Adidas can best be defined as being a middle – to top-of-the-line global sportwear brand and an stylish lifestyle brand.
The Adidas Story
Adidas was established in 1949 by Adolf “Adi” Dassler in 1949 in Herzogenaurach, Germany, and it quickly became the most renowned brand of sportswear in the globe. The trademark three stripes that is recognized by the world is the primary brand identity that differentiates it from other sporting brands. Adidas has always strived for innovative designs in sportswear and athletic apparel which helps make Adidas design appealing to customers. The company designs and sells clothes, shoes and accessories for sports and casual wear.
What is the reason people believe Adidas is a luxury Brand?
Adidas is a well-known name in the field, and was founded in Germany and then became a worldwide brand because of its design and quality. Despite its affordable cost, Adidas is still catering to high-end brands.
- High-Profile Collaborations Collaborations with designers as well as famous people like Kanye West (Yeezy), Stella McCartney and Prada provide Adidas an exclusive and often exclusive image.
- iconic designs: Classics such as the Superstar, Stan Smith, and Ultra Boost have cult followings and are embraced as fashion declarations by celebrities as well.
- World Prestige: Adidas is an iconic brand that is often used in high-fashion contexts such as runway-inspired collections and streetwear fashions.
Why why can’t Adidas be described as the Luxury Brand?
Although it is a top brand in the field of iconic designs, international fame, and a high-profile collaboration There are a few small issues that create Adidas an elite sportswear brand, but not a luxurious one. Adidas is not up to the standards of a premium brand since its primary items, including sports footwear as well as apparel and accessories are produced in mass quantities and readily accessible around the globe.