Nike must be the largest brand of fashion and sports gear available and not only in one particular country, it’s the case across all over the world. In terms of their brand ambassadors, well there’s no single name that we can connect to, since they have a myriad of celebrities currently representing them. Let’s talk about this.

Historical Brand Ambassadors

Nike’s partnership with brand ambassadors started with the individuals who shaped the future of the company in general. The year 1984 was when Michael Jordan became part of Nike and, along with him they created Air Jordan shoes. Air Jordan shoes, which are not just in the realm of sports, but also in the world of technology, fashion, and design, became the most famous icon of the culture of sneaker. Alongside both legends Tiger Woods comes to mind along alongside who Nike signed a deal for 27 years that was to expire in 2024.

The other legendary brand ambassadors include Serena Williams, who signed with Nike in 2004; LeBron James signed his lifetime contract in 2015 and Cristiano Ronaldo whom has served as the brand’s spokesperson for over 20 years, earning $24 million each year.

Current Brand Ambassadors (as of July 2025)

Nike continues to partner with some of the most famous athletes, including elite athletes.

• Soccer-wise, Erling Haaland has agreed to a 10-year agreement in 2023, following his Nike partnership with the club since when he was 14 years old.
• Kylian Mbappe is one of the main brand representatives for Nike’s Air Zoom Mercurial pack that just launched its fifth edition.
• Other soccer legends include Virgil van Dijk, Rodrygo Goes, Phil Foden, Alejandro Garnacho, Joao Cancelo, and Robert Lewandowski.
• The NBA, LeBron James is still in the midst of his huge lifetime contract worth nearly $1 billion.
• The women’s basketball arena is represented through Sabrina Ionescu and Skylar Diggins as well as Keely Hodgkinson is an athlete of note since the year she was sponsored by Nike and Nike, not to forget she was part of the Vomero 18 running shoe project. Other athletes who are ambassadors for Nike include Nelly Korda Nafissatou Thiam Cole Hocker, Raevyn Rogers, and Anna Hall.

Additionally, Nike signed athletes such as Sam Kerr and Leah Williamson in soccer, Chloe Kim in snowboarding, Jakob Ingebrigtsen in track and track, as well as Megan Rapinoe, Simone Manuel and Suni Lee in gymnastics.