Let’s start by surprising you with some facts about the Indian cosmetics industry. According to a 2023 report, India’s cosmetic industry was valued at just over $8 billion. It’s insane when you stop to think about it. India has always had a high demand for cosmetics, as everyone wants to look good, especially women. It’s no surprise that this growth is happening. We’re here today to look at Top 10 most popular cosmetic brands currently available in India, those that can keep up with the demand. Here we go.
Top 10 Cosmetic Brands in India
1. M.A.C. Cosmetics
Was it not obvious that M.A.C.’s Ruby Woo lip gloss is so famous in the world of beauty that it has become a sort of celebrity? We can confirm that, if you are a make-up lover in India, you have probably already fallen in love its high-quality foundations, bold lipsticks and precision eyeliners. Yes, M.A.C. M.A.C. is expensive, but it’s worth every penny for the unmatched quality and international appeal. 1 position in our list. Who doesn’t like a brand which gives them a “red carpet” feeling?
2. Lakme
Did you know that Lakme, the next brand on the list was created in 1952 by the first Indian Prime Minister to help women stop relying on foreign beauty products? It is still the most popular homegrown cosmetics brand in India today. Lakme’s products are available in a wide range of styles, from the serious Lakme 9-5 range to the extravagant Absolute collection. These products are also very affordable and reliable in India. Lakme’s products are tailored to Indian skin tones and it is no surprise that they are a staple in Indian homes.
3. Maybelline New York
You know, there are some days when you just need mascara and, ideally a foundation that matches your skin tone perfectly? Fit Me foundation and Colossal Mascara are pure value for money. This brand, which first appeared in India in 1998 has always been more concerned with quality than price. Maybelline offers products for everyone, from students to professionals.
4. Sugar Cosmetics
Sugar Cosmetics is a brand that has captured hearts for many years. Sugar Cosmetics has only been on the market since 2015, yet people are already raving about its matte lipsticks and smudge proof eyeliners that can withstand the humidity and heat of India. You know, the packaging? Super Instagram-worthy. What about the formulas? Animal-free, and right on target. We can tell you that Sugar is a brand you should have in your kit, if you like to experiment with bright colors and keep up with the latest trends.
5. Nykaa Cosmetics
Nykaa has transformed from an online beauty shop to a strong cosmetics brand. Nykaa offers high-quality products that are affordable in India. Its lip crayons and nail polishes are loved by the Indian public. It’s also a brand with everything an Indian customer could want: trendy shades, long-lasting formulations, and ease of availability. Nykaa is a brand that makes beauty fun and easy to get, whether you shop online or in their stores.
6. L’Oreal Paris
L’Oreal Paris is a brand we can trust. L’Oreal, a brand you can always trust, is the one to go with. From True Match foundations (perfect for Indian skintones) to Color Riche lip products that glide on smoothly, L’Oreal has it all. It is luxurious enough to make you feel pampered, but not too extravagant that it will force you to reconsider your budget. L’Oreal is still a favourite in India after all these years.
7. Colorbar
Colorbar shows that you don’t need to spend a lot of money to look good. Since its launch in 2004, Colorbar has gained a huge fan base for its bold nail lacquers and high-quality lipsticks. Colorbar is the perfect place to go for a natural everyday look or a bold pop of color. Colorbar is fun, affordable and designed for anyone who enjoys playing with makeup.
8. Lotus Herbals
Lotus Herbals is the best option if you want makeup that’s also gentle on your skin. This blend is a perfect combination of Ayurveda with modern beauty science, making it the best choice for those who love natural makeup in India. Their cosmetics and sunscreens have been proven to be effective and gentle for the skin.
9. Kiko Milano
Kiko Milano’s funky packaging and high-quality makeup are helping them to reach the top. Why and how? Kiko offers luxurious products without the high price. From creamy lipsticks and vibrant eye shadows to rich, creamy lip glosses. It’s fun!
10. Huda Beauty
Huda Beauty was a major player in the Indian market. It was glamorous. How can we tell? The eyeshadow palettes have a high pigmentation, and the liquid lipsticks bind the brand. Huda Beauty allows you to go beyond the lines. You can create a party look that is bold or a classic nude lip.
Conclusion
That’s all. You now understand why this sector has grown so quickly, with the brands that are already established in India. This is a positive development, not only for these brands, but also for the public, customers and nation.