Yes, It is True. Hidesign is a luxury brand. To put it in a more precise manner, Hidesign is an affordable luxury brand, which means you cannot call it an exclusive luxury brand like Chanel, Louis Vuitton, Gucci and Hermes. Let’s discuss little about Hidesign here.
The Hidesign Story
Established in 1978 in Pondicherry, India, the company is steeped in the history of. Its founder Dilip Kapur developed the leather bags using the smallest of spaces, together with two artisans. The products that were made by Hidesign leather bags didn’t enter major department stores in one go. The bags were sold through specialty shops in Australia, the US, UK, and Australia and where customers appreciated the unique design of the bags, which was different from those that are mass-produced.
The pivotal moment came in the year 1985, when John Lewis from the UK introduced Hidesign’s entire collection. It was in 1992 that the company gained a huge boost when its bag was awarded the Accessory of the Year award which was presented by the Princess Diana. Following this, Hidesign grew in international markets and opened its own stores with exclusives in India in the year 2000. In the present, India is the most likely market for Hidesign.
What Makes Hidesign Special?
Hidesign is a name based on the principles of quality and craftsmanship. spirit. Each item they offer is crafted by skilled craftsmen rather than being manufactured in mass quantities. This type of care for details is among the main features of Hidesign.
Vegetable tanning is an additional benefit an organic tanning process made up of seeds and tree bark instead of harmful chemicals. The result is an ecological leather with an incredibly soft feel and distinctive texture. Also they create their own buckles made of solid brass that are inspired by the temple art of India for strength and durability. They also have an authentic look.
Who Buys Hidesign?
Its name is very appealing for those who regard high-end, sustainable and classic design with a high esteem. They are aware that these castoffs aren’t the typical luxury brands They prefer something genuine, something valuable environmentally conscious.
As one of the few brands that never makes use of any discount or promotion and is more focused on the quality of its products, Hidesign products are considered wise investments, as opposed to trendy purchases.