Yes, It is True, Da Milano is a luxurious brand. While it’s not a luxury brand of the highest quality yet it is considered to be a part of a high-end brand, particularly here in India. That’s all for now, let’s look at the background about this brand to make it clearer more clearly.

Getting to Know Da Milano

Da Milano is an Indian brand that was established by 1989 New Delhi by the Pasricha family. The primary reason behind the concept was to introduce the elegant Italian leather appearance to India however, keeping the prices reasonable for Indian customers. It worked very well for the company.

Da Milano was initially a exporter of leather. However, the business changed as Sahil Malik who was the third generation in the Malik family came into the picture in the year 2000. With an education in both marketing and fashion, he transformed the company into a retailer chain of high-end accessories right from the beginning. The first store was began operations in the city of New Delhi’s Connaught Place, and today (2025) the company is home to 80 stores across India and a strong presence in airports across the country.

In addition to the expansion into international markets, Da Milano looked at the market within Southeast Asia and the UK with the opening of new shops located in Dubai, Bahrain, Nepal as well as the UAE. Since 2010, the company introduced a new footwear line called Rosso Brunello. Then, the year 2025 was when it was recognized with the title of “Best Fashion Accessories Retailer.” This is a testament to how far the brand has progressed since its beginning.

Is Da Milano Really a Luxury Brand?

Da Milano certainly checks many criteria of a premium label. They are committed to the highest quality of leather, with a keen care for detail, elegant designs, and attentive customer service. However, it is not as luxurious as houses that primarily trade in extreme exclusivity and outrageous cost points.

In this particular instance, Da Milano sits in the”traditional “bridge luxury” position. It is a bridge between the market for mass-market and ultra-luxury category, it stands as a mid-priced option for fashion and quality. It is well-known in India by balancing the fine line between giving customers access to stylish and robust accessories, without the cost.