No, It is not true, Daniel Wellington isn’t a luxury brand. This brand is meant for young fashionistas who are looking to buy premium watches at a reasonable price. This brand is known for its fashion-forward and premium watches. Its labels offer minimalistic styles at an affordable price.
Daniel Wellington History
Daniel Wellington is a Swedish company founded by Filip Tysander in 2011. He was inspired by a British gentleman called Daniel Wellington who wore an old watch with a NATO band. Tysander created a minimalist line of watches that can be customized with different straps. The slim design and minimalist look of this brand made it popular among consumers.
Why Do People Consider Daniel Wellington a Luxury Brand
Daniel Wellington may not be a luxury label, but people still consider it to be one for a variety of reasons. Here are a few examples:
- Elegant Minimalistic Style:The Daniel Wellington watch is designed with a minimalistic and slim look, as well as an interchangeable strap. The watches are clean and have thin cases that resemble classic dresses.
- Sophisticated marketing: The brand uses sleek advertising via influencer campaigns, premium packaging and high-end branding to give the brand an appearance of luxury.
- Global PresenceDW watches are often sold at upscale malls, brand boutiques and luxury shopping centers. DW watches are framed as luxury due to the shopping environment.
- Perceived status:With its minimal aesthetics and popularity on social networks, the majority of people perceive this brand to be expensive.
You will also notice these key features when you unbox DW watches.
Why isn’t it a True Luxury Brand?
DW watches target a large audience, not exclusivity. The main difference between luxury and premium watches is this. There is also a difference between the materials used in manufacturing and the pricing.