No, It’s not true, DKNY is not a luxury brand. Donna Karan New York is not a genuine luxury brand. However, it has succeeded in establishing the luxury image with its name, high-end of materials, and distinctive design elements. But, DKNY is not a luxury brand.

The DKNY Story

DKNY was established in 1989 by American fashion designer Donna Karan as a younger and more casual collection. It was a brand that offered clothes and accessories that were marketed to the mass market at affordable prices and a limited number to give a hint of exclusiveness. DKNY also has a premium collection, which is exclusively geared toward its high-end price point. The company is a manufacturer of apparel bags, watches, handbags accessories and fragrances for both women and men.

Why do People Think DKNY is a Luxury Brand?

There are a few things this brand has accomplished to shift how the public perceives it and to make it as a premium brand even though it is priced at an affordable price.

• Designer HeritageThe label was created by the renowned Designer Donna Karan, so it has the repute of a renowned American Fashion name.
• Modern Urban Aesthetic:With the goal of enhancing quality this brand offers stylish urban-inspired styles that are appealing to professionals as well as consumers who are fashion conscious.
• Qualitative and High End FinishDKNY makes use of high-quality materials and tailoring of the highest quality to offer an elegant feel and look.
• Global Marketing and Presence:DKNY is internationally visible since the company is an American brand that has expanded to several countries. The worldwide presence of the brand through celebrity endorsements enhances the brand’s image as a luxury brand.
• High-Quality Shopping ExperienceThe separate stores from DKNY provide a superior shopping experience with department placement packaging of products, high-end build quality.

Why is it not a True Luxury Brand?

First First, exclusivity is the main aspect of high-end brands, and there is small quantities of merchandise for a carefully selected group of customers. There is also the option of materials that aren’t easy to find at a price that is affordable However, DKNY offers a reasonable price range that is suitable for a broad crowd. There are also frequent discount sales and outlet sales which aren’t available when you shop at high-end brands.