It’s not true, Dune London is not considered as a Luxury brand despite the fact that it provides stylish footwear and accessories. Dune London has gained attention due to its modern style and huge selection, but it is not part of the top tier of luxury brands such as Gucci, Prada, or Louis Vuitton.

The Dune London Story

Dune London was founded in 1992 in the UK by Daniel Rubin and gained immense popularity due to its trendy and modern shoes. The company has always offered top-quality, stylish shoes and accessories. The main goal on Dune London is on delivering elegant design with attention to detail and ease of use. Dune London always brings the latest trends in fashion at a price that is affordable making it a mid-to-high-end brand.

Why do People Think Dune London is a Luxury Brand?

The majority of people think of Dune London as a luxury or even a luxury brand because of its quality and the finish it provides. There are however a couple of other reasons that aid Dune London to achieve a high-end position. Let’s take a look the following:

  • Fashionable and trendy designs Fashionable, modern shoes that appeal to urban shoppers.
  • High-Quality materials: Uses good-quality leather and workmanship compared to standard brand names on the high street.
  • Celeb Collaborations The collaborations of influencers, designers and fashion houses create an attractive, high-fashion look.
  • Premium Price: Slightly higher than the typical high-street brands, giving an impression of exclusiveness.

What is the reason Dune London not a Luxury brand?

There are a variety of things that define a brand of the best. The most important thing is the type of material used by luxury brands. Dune London has a stylish look, has a stunning quality of the material and celebrity collaborations, too. However, Dune London lacks true exclusivity that luxury brands typically offer with each product. It also has a pricing distinction, since you could discover a 10x differences among Dune London and luxury brands the products.

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