It is not True, Esprit a luxury brand. However, it could be described as an elite casualwear and lifestyle brand that offers fashionable wear that is fashionable for everyday wear with a price that is affordable. There’s no price tag or exclusiveness, even for these high-end items.
The Esprit Story
Esprit was established in 1968 with Susie as well as Doug Tompkins in San Francisco, America, with the design inspiration from Californian style. Californian style. Esprit began to gain traction because of its casual and easy style that offers quality casualwear. In the year 1980, Esprit was a household name, Esprit started gaining popularity and grew internationally with a substantial market presence across Europe and Asia and also releasing new designs from its headquarters at Germany as well as Hong Kong. In the course of time, Esprit expanded its product selection and today it sells apparel shoes, accessories, and household products in more than 40 different countries.
Why do People Think That Esprit is a Luxury Brand?
There are many reasons that are the main reason why Esprit appear as a premium brand although it’s described as a mid-to-premium lifestyle and casual wear label. The most important motives are:
- Global Heritage: Years of international presence and recognition provide Esprit an elegant, high-end image.
- High-Quality Fabrics and fit Consistent use of quality fabrics and comfortable tailoring make Esprit garments appear refined when in comparison to the typical high-end brands.
- Contemporary, Timeless Design: The minimalist design and its plethora of products give an air of classiness.
- The Premium experience: Esprit operates stylish boutiques on its own and is featured in upscale department stores providing a relaxing shopping experience.
Why shouldn’t Esprit be considered to be a Luxury Brand?
Premium-tier brands and luxury brands differ in a variety of ways. Esprit does not have exclusive products while premium brands usually offer only luxury products with limited inventory and exclusive alternatives. Second, Esprit fits best in the category of premium casualwear due to its cost when compared with luxury brands which can cost anywhere from five to 10 times more than Esprit products.