It is not True, Guess is not a luxury brand and there are a number of reasons to that. One of them is evidently, the cost, and then there’s the factor of exclusivity. However, if you wish to know the difference in a better way, keep taking a look at this short overview of this brand. Guess brand.

Let’s First See The Background Of Guess

Guess was first created in the year 1981, by four brothers, Georges, Maurice, Armand as well as Paul Marciano, who relocated from France to Los Angeles. They began the brand with denim, and later the Marilyn Jean, a stonewashed slim-fitting pair of jeans that had zippers to the ankles. the first major commercial success of the brand was born out of that. In the end, a major department retailer, Bloomingdale’s, acquired the product and the jeans were a huge success and sold within a short period of time.

Guess did not just stick to jeans. Eventually, it expanded its product line to include watches, bags, clothing and shoes as well as jeans. In in the 80s, the company’s advertisements in black and white that featured models like Claudia Schiffer were essential in establishing the brand’s repute across the globe. The company was listed in the year 1996 to allow to further expand and, as per 2025 projections, the business will have around 1,500 locations around the world with a revenue of approximately $3 billion.

Why Guess Is Not a Luxury Brand?

Guess isn’t the most luxurious brand. But, it is in a category that has been described by the terms “affordable luxury” or “premium high street” brands. The brand falls somewhere between two extremes of true luxury brands and traditional fashion labels.

For instance, Guess handbags in India varied from Rs4,500 to around $18,000 in 2025. In contrast, the prices for expensive bags are considerably more expensive. In general, price of luxury handbags starts at Rs50,000 or more. It’s a fact that the bags and watches of Guess are made from high-quality and long-lasting materials, like bags made of fabric as well as stainless steel to make the watches, however they don’t have the distinctiveness and quality that are characteristic of brands such as Gucci or Louis Vuitton.