There’s no way to say it’s not. It’s impossible to claim (or the majority of customers don’t think) the fact that Joker And Which is a Luxury brand. If you’re wondering why this is the case, for that, you’ll have to read on.
What is Joker & Witch?
Joker & Witch was started in Bangalore, India, in the year 2016. The brand is direct-to-consumer. Maya Varma and Satish Singh developed the concept of basic, classic accessories that are inspired by international fashion trends. The collection includes combination bracelets and watches for women and men and a selection of watches, as well as customized gift set sets.
The design and style is clear, simple and practical. It has the neutral shades that are appropriate for everyday wear. Most of the items are produced in China and then imported into India to be packaged via JW Brands Private Limited, which is based in Bangalore.
What Do They Sell and at What Price?
The brand is mostly sold to:
- Watches for both genders.
- Jewelry items like earrings, bracelets and necklaces
- Gift sets that are designed to be used for special events or for couples
The watches typically carry the price of less than Rs2,000 and, if you’re lucky they are quite affordable in comparison to high-end brands. You can buy Joker & Witch products from their official website as well as mobile app, as well as via Myntra and Flipkart too.
One of the things that customer reviews often refer to is the fact that the quality is in line with cost. Many customers use the phrases “fashionable” and “good value for money”.
Why It’s Not a Luxury Brand
High-end goods, due to the exclusivity, tradition and high prices can be compared to Rolex or Tiffany. Joker & Witch, being located on the opposite side of the scale, prioritizes affordability and accessibility first. The style philosophy is less-is-more in contrast to the modern fashion accessories that younger customers can actually afford.
The company also operates in fast fashion, and with its partner company Teejh it continues to help artisans through selling traditional jewelry. Joker & Witch has more to do with focused on modern fashionable, everyday wear but it’s not within the luxury category.