Yes, It is True, Peter England is an Indian brand. It is managed and owned through Aditya Birla Fashion and Retail. However, to let you are aware of the origins of the brand, it was established in 1889 in Ireland. It was known under its name Coats Viyella and were known for their outfits and uniforms to soldiers. It was not over three decades ago that the brand first came to be in India and today it’s an Indian brand.
Peter England Brand Information
| Brand Name | Peter England |
| Establishment Year | 1889 (in Ireland) |
| Founder | Coats Viyella (originally recorded as a British War Ministry) |
| Headquarters | Mumbai, India |
| Industry | Textiles / Menswear |
| Product Categories | Formal T-shirts, casual shirts T-shirts, trousers, jackets and denim (Oxygeans) and ethnic clothing accessories |
| Popular Products | Oxygeans Jeans, Razor Sharp Shirts, Aqua Tech Shirts, Smart Pants |
| Market Presence | More than 1,100 exclusive outlets as well as more than 3,500 multi-brand outlets India |
| Parent Company | Aditya Birla Fashion and Retail Limited |
Market Position
In recent years, Peter England was the most popular menswear retailer. There are more than 1100 stores spread across 800 towns scattered across the nation. In addition, their merchandise are available in a variety of shops. Do you want to shop online? They have their own website with listings on every major online retailer. The company continues to win prizes for its reputation as a reliable clothing brand every year. They are the preferred choice to millions of people looking for stylish affordable, stylish, and smart clothing.
Product Range
Peter England offers everything you require. Formal shirts with classic designs and colors are available in case you’re looking for formal attire for your important meeting at work. You want something casual to lounge in on weekends? Take a look at their casual shirts and t-shirts They’re pretty stylish, I’ll say to you. They offer jackets, trousers and even a variety of ethnic clothing and accessories. Through their exclusive collections, like Smart Pants or Aqua Tech shirts they allow you to enjoy comfortable clothing which require minimal care.
Future Outlook
The biggest news was that May 2025 witnessed Aditya Birla Fashion and Retail split into two separate companies and the lifestyle brands form the new entity and will be known as Aditya Birla Lifestyle Brands. Given the fact that Peter England is part of the new company that will require more attention and resources available to expand the business quickly.
Peter England is also doing some interesting things in order to ensure that the company stays new. In the 2025 cricket season there was the “League of Legends” collection featuring designs devoted to cricket legends like Kapil Dev, and Vivian Richards.