Yes, It is true. Rado is a Luxury brand. To be more precise in this instance, Rado is somewhat of the mid-to-high-end luxury brands within the watch market of the market. This is the easiest way to define it. Let’s discuss in a bit more detail about Rado and its unmatched luxury here.

Just A Little Bit About Rado Here

The tale of Rado is a long-running story that began in 1917 and was located in Lengnau, Switzerland. Three brothers (Fritz, Ernst, and Werner Schlup) started a small business at their parents’ home called Schlup & Co. In the beginning they weren’t making full watches, they were just making various watch movements. At the time World War II ended, their business was as one of the top movement makers in Switzerland.

In 1957 in 1957, the Rado brand was given a formal identity. Rado introduced DiaStar the world’s first scratch-resistant watch in 1962, just a few years after the launch by the company. The groundbreaking invention quickly made Rado on the map in the world of watchmaking. Today, Rado is a part of the Swatch Group that owns equally well-established Swiss brands such as Omega, Longines, and Tissot.

What Makes Rado a Luxury Brand?

There’s a lot that goes into the opulent nature of Rado. The three main characteristics of the brand are extraordinary products, Swiss quality, and the award-winning designs. Their motto is “If we can imagine it, we can make it,” and Rado certainly has acted on the promise.

• Materials The company was among the pioneers to create watches made of high-tech ceramic. The material is extremely light and hypoallergenic. It is also highly resistant to scratches. For the face of the watch, the sapphire crystal is used as it is among the most durable materials available. These characteristics help make Rados extremely user-friendly and durable in a easy way that is suitable for daily use.
• Swiss Made: The mark “Swiss Made” is carried on each Rado watch, which guarantees accuracy, quality and workmanship.
• Design Awards: Rado’s designs are modern and minimalist in every way With highly creative applications that have earned the company more than 20 design awards across the world.