No, It is Not True. Ted Baker is not a luxury brand, however, you could consider it to be an affordable and premium luxury brand. If we’re talking about pure luxurious in the fashion industry the answer is no, Ted Baker isn’t the case. Let’s discuss this a little more, and then determine how Ted Baker fits.

The Ted Baker Story

Ted Baker began its life in Glasgow, Scotland, in 1988. At first, it was an men’s clothing shop that was established by Ray Kelvin. Kelvin decided to not create a generic brand and instead, he created an imaginary character named “Ted Baker” to bring an element of humanity to the company. This was an unusual approach to marketing and quickly grew to prominence under the slogan of “No Ordinary Designer Label.”

Ted Baker eventually branched into women’s clothing, accessories and watches, as well as shoes and more. The brand gained fame for its fun patterns, sharp tailoring and fashionable designs. It was designed for people who wanted something fashionable and stylish without spending for too much. But is that still the case in the present? Let’s see.

Why People Think It’s a Luxury Brand

Many think of Ted Baker a luxury brand because of a number of reasons.

• The concept of positioningTed Baker began with the notion of putting itself on a different platform than mall brands.
• Quality and Specifics:Often, their products give the impression of a fine fitting, unique patterns, and high-quality fabrics – all the features you would expect from an expensive fashion label.
• Stores Locations Ted Baker went for department stores with a high-end look and luxurious retail spaces which gave the brand the impression as “luxury.”
• perception: Certain retailers referred to it as as a British high-end clothing brand, which only served to boost the perception.

It’s a bit of a an extravagant purchase in the literal sense, the manner in which it was presented gave off a an elegant and luxurious impression.

Why It’s Not True Luxury

In light of the image above, Ted Baker really cannot be considered a luxury name. The price is the primary factor here. Although they cost more than other brands, their price was far from the cost that was tagged on the merchandise with a garnishing label, for example, Louis Vuitton or Chanel.

Another aspect of exclusivity arises in this case. While Ted Baker grew, with opening stores in more places, the layer of exclusivity was taken away of it. While luxury brands are unique, Ted Baker became more well-known, and loosing the brand of its high-end quality.