Yes, It’s true, Tory Burch is a Luxury brand, but more specifically, a more accessible brand for people who desire luxury, but are entering the world of luxury. The brand is popular by its elegant design, iconic logo and high-end quality that makes it a favorite for consumers.
The Tory Burch Story
Tory Burch launched the namesake brand in 2004 in New York City. The brand began with the idea of her passion for travel, colours and bohemian style. The brand is famous for its collections that are chic and practical. Tory Burch, as a brand, began to gain traction when it launched its Reva Ballet Flats, which had the distinctive double-T logo. This led to it became an worldwide fashion brand, and after that it expanded to shoes, bags and clothing that is ready to wear as well as fragrances and accessories.
What is it that makes Tory Burch Special?
The things the brand can do are superior to the ones of other premium or regular clothing brands. Although Tory Burch is a budget luxury brand, or a basic luxury however, it enjoys a massive recognition among buyers.
- Iconic Logos and designs The double-T logo and the signature items such as those of the Reva shoes and Miller sandals are recognized worldwide.
- Quality Materials uses high-quality materials, leathers and craftsmenship that elevate it above the norm of fashion.
- Elegant Brand Image Stores and marketing campaigns are elegant and exclusive which boosts the desire.
- International Appeal and Celebrity: Tory Burch is popular with influential people and celebrities, which increases its reputation as a luxurious lifestyle brand.
Who Buys Tory Burch Products?
Tory Burch has a huge demand due to its easy price range. Most customers are middle-to-high-income consumers who are looking for fashionable and top-quality items without the price price tag. Prices are more affordable and buyers include young professionals, fashionable women, and affluent buyers.