It’s not true, Gant isn’t a luxury brand, but the company defines it as being a high-end elegant casualwear brand. Gant is a blend of American sportwear and European elegance and luxury with modern-day-high-end prices when compared with the premium standards.

The Gant Story

Gant was established in the year 1949 through Bernard Gantmacher in New Haven, Connecticut. Gantmacher, the Gant founder was also a shirtmaker who established a name for their classic button-down shirts. The brand has since has expanded to a complete range of lifestyle items, such as basic shirts, casual polos knitwear, chinos and other outerwear and other accessories. Nowadays, Gant is a successful global brand with a strong market across Europe as well as its home market in the United States. The brand is famous today for its blend of American East Coast preppy style with the sophistication of European classic and sophisticated style.

Why People Consider Gant a Luxury Brand?

With its decades of history and tradition, Gant is a well-known brand among those who can afford a middle-to-slightly costly price. Gant has been in business since 1970 that makes it an extremely popular brand in the business.

• Worldwide PresenceGant can be found in nearly every country and is a favorite with the general public.
• Premium Quality Materials:Gant uses quality material that is tailored by a skilled tailoring process to provide products that last.
• Traditional Preppy style:The brand reflects Ivy League and East Coast aesthetics that are usually considered to be a part of a refined lifestyle.
• Amazing variety:The brand offers clothing and accessories that are a wide variety to ensure there’s an item to meet every need of the customer.

Why Gant is Not a True Luxury Brand?

Despite its rich history and high-end appearance, Gant does not meet the highest requirements of fashion that is luxury. Although its prices are more expensive than the average casual wear but is still far from top luxury brands like Gucci as well as Hermes. Additionally, there is an element of difference in the choice of materials in addition to the quality of its products. Gant also provides discounts and deals that high-end brands are not able to offer.